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Keynote Speaker Day 2
Tracy Bech - Co-Founder, Author, Educator
TRACY BECH is a nationally recognized speaker on the topic of small business finance, and also conducts a women in business group in Hood River, Oregon, where she calls home. A serial entrepreneur, Tracy started, ran, and sold two successful businesses.
She is passionate about lowering the business failure rate by educating business owners and leaders about financial best practices and business strategy.
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As part of her Driven offering, Tracy facilitates groups of CEOs in the moving and storage industry. The groups share financial analyses, best practices and focus on business development.
When not analyzing business ratios, Tracy is likely found on or near the water, dirt or snow, enjoying the great outdoors on boats, bikes or skis with her two adventurous kids and inventor husband.
60 Minute CFO: Bridging the Gap Between Business Owner, Banker and CPA by David A. Duryee and Tracy Bech is a must-read for any business owner who wants and needs to effectively communicate with his or her banker and CPA.
The book describes in easy-to-understand language the 14 key indicators bankers use to analyze financial statements, and provides valuable tips and insights on bank systems and procedures. Analysis and forecasting software included with the book does all the work and makes analysis, and forecasting a cinch.
In today's fast changing business environment, it is more important than ever that the business owner, banker, and CPA are on the same page. This book makes it happen.
