Business Seminars

Sales & Marketing - Lindsey Ziegahn and
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Workshops will take place Tuesday morning. There will be two rounds, so you can pick two of the following four optional workshops to attend. Presentations are subject to change.

Wednesday, March 2 AM

DIGITAL MARKETING WORKSHOP
Representatives from two Diamond Conference Sponsors -- Marketers For Movers and Gemini Advanced Marketing Solutions -- will lead agents through the ins and outs of digital marketing.

CONNECTING WITH FAMILIES IN OUR COMMUNITIES

Pamela Landwirth, president of Give Kids The World Village, has lived much of her life in service to the families at the nonprofit resort in Central Florida. During this workshop session, Pam will introduce agents to the hope inspired in families across the country by the organization and outline ways you can dial into that connection in your area.

CRM DEMOS: ONE-ON-ONE SESSIONS 
By far the most questions sales and marketing gets about vendors concern CRMs. We had some amazing Diamond Sponsors at Conference that would love to give demos of their products: Movegistics by Netensity, Supermove, and MoversSuite by EWS. They'll each have their own meeting room and be available for all workshop attendees.
 
TRENDS IN AUTO SHIPPING FOR 2022
For the final workshop, Diamond Conference Sponsor Montway Auto Transport will talk about trends they see happening in the industry in 2022 and answer attendee questions.
 
Business seminar sessions will take place Tuesday afternoon and throughout the day Wednesday. Below is a preview of the topics you can look forward to this year.

 

 

 

Wednesday, March 2

ECONOMIST'S OUTLOOK: GUEST SPEAKER DR. ELLIOT EISENBERG

Understanding how the economy has been affecting the household goods industry -- and getting an inside look at trends in the upcoming  year will do the same -- is key for our network to meet challenges and exceed expectations in the year ahead.


ANATOMY OF PRIORITY RELOCATION SERVICES (PRS)

In the time the van line has offered the PRS program, some agents have made frequent use of it, but others have shied away. In this session, we'll go into detail with the numbers and profitability so you can see how PRS can help your agency come out of capacity issues on top.


Thursday, March 3

INDUSTRY RECRUITING TRENDS FOR 2022: GUEST SPEAKER

Recruiting is tough, no matter what business you're in today. When your workforce pool is tiny, as it is with household drivers, it's even tougher. We've invited a guest speaker to forecast recruiting trends they see coming in 2022 and offer ideas to make the most out of those opportunities.

PANEL: WORKING WITH OLDER ADULTS

The van line introduced its targeting of the older adult market through its Silver Certification program and is doubling down on that prioritization through the underwriting partnership with Legacy List with Matt Paxton on Public Television. Matt joins Marty Stevens-Heebner of Clear Home Solutions and Later Life Living and Tucker Briscoe of Willis Permian Movers in a panel to offer opportunities for working with older adults.

SUCCESSION PLANNING: GUEST SPEAKER

In an ever-changing industry, it's always important to consider the future. We've invited a guest speaker to talk to us about the importance of planning ahead and getting the right fit when considering future leadership for your agency.


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